The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Fashion / Clothing / Footwear / Accessories
Award
Agency
Client
Title
Category
Annual ID
Be a Follower
Agency: Publicis Italy / Milan
Client: Diesel Category: Online Films & Video / Short Form - Campaign
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Events / Stunts / Competitions
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike Category: Non-traditional & Guerrilla Marketing
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Direction / Single
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Posters / Campaign
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Editorial / Books
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Television & VOD / Long Form - Single
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Innovation in Social Media
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Online Films & Video / Long Form - Single
Return Policy
Agency: Publicis Italy / Milan
Client: Diesel Category: Online Films & Video / Long Form - Single
8000km Runway
Agency: Goodzilla / Shanghai
Client: Jack Jones Category: Online Films & Video / Long Form - Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Online Films & Video / Long Form - Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Editing / Single
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Promotional / Posters - Series
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Innovation in Direct Marketing
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Non-traditional & Guerrilla Marketing
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Promotional Items / Physical Products
#UnravelHate
Agency: Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client: Peace Collective Category: Branding / Branded Item
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Long Form Video / Single
SEVEN MOTHERS
Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client: Pyer Moss Category: Long Form Video / Single
adidas Boston Marathon Race Films
Agency: Grow / Norfolk + adidas / Portland
Client: adidas Running Category: Creative Use of Data / Storytelling
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Digital & Online / Websites & Mobile
The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Nike Deutschland GmbH Category: Stunts & Activations
Wrangler On My Booty
Agency: Wrangler Jeans / New York + Mother / New York
Client: Wrangler Jeans Category: Current Event Response
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client: Nike Category: Utility / E-Commerce
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
Forge Ahead
Agency: SenseTeam / Shenzhen
Client: SHENZHEN FASHION WEEK Category: Typography / Dynamic / In Motion
Side:Biz
Agency: Publicis Italy / Milan
Client: Diesel Category: Digital & Online / Social Media Post - Campaign
Award:
2020 Moving Image Craft Gold Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_020G
Award:
2020 Film Gold Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Be a Follower
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_019G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Events / Stunts / Competitions
Annual ID:
OS_EX20_002G
Award:
2020 Moving Image Craft Silver Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_007S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Brand Installations
Annual ID:
OS_EX20_006S
Award:
2020 Print Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Magazine / Campaign
Annual ID:
OS_PT20_008B
Award:
2020 Out of Home Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Annual ID:
OS_OH20_022B
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Websites / E-Commerce
Annual ID:
OS_IN20_009B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_027B
Award:
2020 Out of Home Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_OH20_025B
Award:
2020 Moving Image Craft Bronze Pencil
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_013B
Award:
2020 Design Bronze Pencil
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_010B
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_DE20_198M
Award:
2020 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_072M
Award:
2020 Print Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Posters / Campaign
Annual ID:
OS_PT20_055M
Award:
2020 Social Media Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Active Engagement
Annual ID:
OS_SM20_070M
Award:
2020 Design Merit Award
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Editorial / Books
Annual ID:
OS_DE20_096M
Award:
2020 Radio & Audio Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
The Gurls Talk Podcast
Category:
Online / Branded Podcast
Annual ID:
OS_RA20_040M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_064M
Award:
2020 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SHENZHEN FASHION WEEK
Title:
Forge Ahead
Category:
Branding / Logo
Annual ID:
OS_DE20_069M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_121M
Award:
2020 Film Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI20_066M
Award:
2020 Social Media Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
The Last Statement T-shirt
Category:
Innovation in Social Media
Annual ID:
OS_SM20_108M
Award:
2020 Digital Craft Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
UX / UI / Utility
Annual ID:
OS_DC20_021M
Award:
2020 Film Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
Bianco
Title:
The Lift
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_090M
Award:
2020 Film Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Return Policy
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_092M
Award:
2020 Film Merit Award
Agency:
Goodzilla / Shanghai
Client:
Jack Jones
Title:
8000km Runway
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_093M
Award:
2020 Film Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_098M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_076M
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_111M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_131M
Award:
2020 Interactive & Online Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Be a Follower
Category:
Online-only Video / Campaign
Annual ID:
OS_IN20_055M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_100M
Award:
2020 Print Merit Award
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT20_067M
Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client:
Peace Collective
Title:
#UnravelHate
Category:
Branding / Branded Item
Annual ID:
OS_DE20_072M
Award:
2020 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
Bianco
Title:
The Lift
Category:
Long Form Video / Single
Annual ID:
OS_BE20_045M
Award:
2020 Branded Entertainment Merit Award
Agency:
m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client:
Pyer Moss
Title:
SEVEN MOTHERS
Category:
Long Form Video / Single
Annual ID:
OS_BE20_048M
Award:
2020 Creative Use of Data Merit Award
Agency:
Grow / Norfolk + adidas / Portland
Client:
adidas Running
Title:
adidas Boston Marathon Race Films
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_020M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI20_074M
Award:
2020 Social Media Merit Award
Agency:
BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client:
Nike Deutschland GmbH
Title:
The 7th Star for Germany
Category:
Stunts & Activations
Annual ID:
OS_SM20_088M
Award:
2020 Public Relations Merit Award
Agency:
Wrangler Jeans / New York + Mother / New York
Client:
Wrangler Jeans
Title:
Wrangler On My Booty
Category:
Current Event Response
Annual ID:
OS_PR20_065M
Award:
2020 Direct Marketing Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Annual ID:
OS_DI20_067M
Award:
2020 Branded Entertainment Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
The Last Statement T-shirt
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_089M
Award:
2020 Mobile Merit Award
Agency:
AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_039M
Award:
2020 Mobile Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_040M
Award:
2020 Print Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_PT20_079M
Award:
2020 Design Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_165M
Award:
2020 Print Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Annual ID:
OS_PT20_068M
Award:
2020 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SHENZHEN FASHION WEEK
Title:
Forge Ahead
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_110M
Award:
2020 Direct Marketing Merit Award
Agency:
Publicis Italy / Milan
Client:
Diesel
Title:
Side:Biz
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_094M